CBME SEA Industry Seminar: Indonesia Stop
Theme: “How to Have a Profitable Baby Products Business”

Theme: “How to Have a Profitable Baby Products Business”

The much anticipated Indonesia Industry Seminar for child, baby and maternity industry is back for the second year!

Organized by CBME South East Asia, the seminar aims to provide in-depth report of the industry in Indonesia, and share knowledge of how to run successful baby business. Distributors, retailers, brand owners, manufacturers and other industry professionals are all welcome to attend this seminar.

Hear from Experts

Topic:
ABCD of Shopper Journey: Optimizing Your Retails Spaces
Topic:
Online Consumer Behavior for Indonesian Moms
Topic:
Social Media Habit of Mother with Baby: How to Engage with Customer

Case Study : Learn from Experts How to Succeed in Indonesia Market

Limited seats available! Register today to book your seats.

**Pre-registered guests who show up before 1.30pm will get guaranteed seats.**




I want to attend. Register Me Now



Note: All sessions will be in Bahasa

Time Session Speaker
1:00pm – 1.30pm Registration
1.30pm – 2.00pm Introduction to UBM/ CBME South East Asia CBME
2.00pm – 2.40pm Understanding the Consumer Behaviour in Indonesia Nielsen Indonesia
2.40pm – 3.20pm Understanding the Digital Trend of the Baby and Mom Industry W&S Indonesia
3.20pm – 4.00pm The Digital Mom: A Deeper Analysis of the Buying Behaviour of Indonesian Mothers Orami by Bilna
4.00pm – 4.15pm Break
4.15pm – 4.55pm SNI (Indonesian National Standard): Understanding the Standards and Regulations for Baby Products in Indonesia TUV Rheinland
4.55pm – 5.35pm Ways in Increasing Buyers Kantar World Panel
 5.35pm – 7.30pm  Networking Dinner

Time Session Company Name Speaker
13:30-13:30 Registration    
13:40-14:30 Case Study: MamyPoko/Moony (Unicharm)
Baby Diaper Market Trend in Indonesia and Asia
亜細亜とインドネシアのBabyオムツ市場について

Speaker:Yoshihiro Miyabayashi
Chairman of PT Uni-charm Indonesia

PT Uni-Charm Indonesia Yoshihiro Miyabayashi
14:30-15:10 ABCD of Shopper Journey: Optimizing Your Retails Spaces

Speaker: Fanny Murhayati
New Business Development Director

Gain insights and knowledge on how to maximize opportunities inside your retail store through understanding your shopper! Kantar Worldpanel have worked with various brands and key accounts to correctly identify where the opportunities lie on the shopper journey. The seminar will walk you through ABCDs of your shopper journey: Attraction, Browsing, Consideration and Decision stage, to inspire you in making the most of the journey.

Kantar Worldpanel Fanny Murhayati
15:25-16:05 Online Consumer Behavior for Indonesian Moms

Speaker: Ferry Tenka
CEO

As a business practitioner, this is an opportunity not to be missed. Online business presents a new opportunity that can benefit the offline business. Online and offline business is a great combination supporting each other because each has its own strength and weakness.
How business practitioner utilize both the advancement of technological developments and online business opportunities today become a crucial point in reaching new customers without the limitations of space and time.

Orami Ferry Tenka
16:05-16:25 Tea break    
16:25-17:05 Social Media Habit of Mother with Baby: How to Engage with Customer

Speaker:Nurjannah Andi Lemmung
Director & Founder

Technology continues to develop rapidly by the time. Currently, the existence of internet is a solution to give the convenience for life. One of Mother's online activities is accessing social media and chatting. Social media today can be an important facilitator for many activities. Not only teenagers, social media owned also by the Mother with baby under two years old. Facebook is the most social media account for mothers with the percentage of 88.6%. The next social media account that mothers have are Whatsapp (80.9%), Instagram (50.7%), Line (50.7%) and Google+ (47.4%). It is found that over 50% access their social media accounts.

Sigma Research Nurjannah Andi Lemmung
17:20-18:00 Case Study: SleekBaby (Kino)
Succes story of Sleek Baby Winning Consumer's Heart Especially for Bottle, Nipple & Baby Accessories Category

Speaker: Lany Cucu
General Manager Marketing Communication

PT. Kino Indonesia Tbk Lany Cucu
18:00-18:20 Networking Session    
18:20-19:20 Dinner
(First 200 pre-registered guests gets seats at the networking dinner)
   

Yoshihiro Miyabayashi
Chairman of PT Uni-charm Indonesia

Yoshihiro Miyabayashi is Chairman and general manager of Unicharm China, and he is also in charge of the business of Indonesia, India, Philippine and Mid, Eastern and Northern Africa. He has been working in Unicharm for over 38 years. Prior he worked in sales in Japan and overseas business development, and after that he was Country President of Indonesia and he has rich experience in business development. His interest is golf.

 
Fanny Murhayati
New Business Development Director

Fanny is taking care New Business development and marketing division in Kantar Worldpanel Indonesia. Her career began in Nielsen Indonesia, in retail audit division, and handled various FMCG clients. Prior joining Kantar Worldpanel, she worked in Mercer Indonesia, world’s largest Human capital consulting companies, and handled various industries, such as Asia Pacific FMCG forum, life insurance, mining, telecommunication, chemical and any other industries.

 
Ferry Tenka
CEO

Ferry Tenka graduated from Purdue Univ, USA, majoring in Science Eng with cum laude on 2007. During his univ life, Ferry was engaged in lots of campus activities, which attracted the interest of many large companies toward him. His career thus begun in SanDisk,Inc (USA), where he worked as system design eng, a job that is coveted by many people. However for him, this was not his passion. Inspired by his father whom is a enterpreuner, Ferry dreamed to build his own company. Two years later, he gathered his resolution and return home to Indonesia to start his career as an entreprenuer.

 
Nurjannah Andi Lemmung
Director & Founder

Nurjannah Andi Lemmung is Bachelor of Science, Faculty of Political and Social Science (Majoring in Mass Communications), University of Indonesia and Master of Communication in Bogor Agrocultural University. She has more than 15 years’ experience in Research. Competence Research in the field of communication, social research, and marketing strategy.

 
Lany Cucu
General Manager Marketing Communication

Experienced for almost 20 years in Media & Marcom for consumer goods industry. Skilled in Market Planning, Advertising, Integrated Marketing, Brand Activation, and Trade Marketing. Strong business development professional with a S1 focused in Business Administration from Universitas Katolik Parahyangan.

Organiser reserves the right to make changes.

Sponsors:

       

Media Partner:

25Th April 2017 (Tuesday)

11.30am

Andrew Senduk
Group Chief Revenue Officer
Orami by Bilna

Building a Successful Online Presence For Your Business
A sharing session of the rise of Orami which currently is one of the leading mother & baby eCommerce players within Southeast Asia, with presence in both Thailand and Indonesia and employing over 300 people. In this session, Andrew will share key lessons any eCommerce player should take into account when building online presence. You will learn key tactics to apply to your business within marketing, design and social media. Expect practical and actionable steps to build successful online presence for your business.

Seminar attendees will receive seminar PPT after the session.
Pre-register to secure your seats!





2.30pm

Joan Koh
Managing Director
Nielsen Singapore and Malaysia

Nurturing your Omni-channel Experience
The whole retail experience is changing. Today’s shoppers are more sophisticated and demanding of retailers. They are incorporating digital touch points along the entire path-to-purchase, from reviewing products online at home to using smartphones as personal shopping assistants in the store. What are the shifting consumers' behaviour and needs in an Omni-channel environment, and the growing trends to retailing effectively in South-East Asia?

Seminar attendees will receive seminar PPT after the session.
Pre-register to secure your seats!





4.30pm

Janice Villanueva
Founder & CEO
Mommy Mundo

Starting Up as a Mompreneur
Gain tips on starting your own business whilst juggling life with your little ones. This session will offer informative and practical advice such as determining the best business suited for your lifestyle, and share productivity tools on task and time management. The session seeks to inspire and educate women entrepreneurs to achieve a healthy balance between family and work.

Seminar attendees will receive seminar PPT after the session.
Pre-register to secure your seats!



26Th April 2017 (Wednesday)

11.30am

Windy Sunirmmala Anggayasti
Regional Account Director for Asia
Kantar Worldpanel

The ABCDs of Shopper Journey: Maximizing Opportunities at Your Store
Gain insights and knowledge on how to maximize opportunities inside and outside your retail store through understanding your shopper! Over a decade, the economic growth in Asia have slowed down and mirrored in growth of fast moving consumer goods. Consequently, consumers in SEA have been impacted and changed the way they shop, taking various measures such as reducing their shopping trips and focusing more on necessities categories. Retailers and manufacturers alike have the same challenge now to optimize shopper experience. Kantar Worldpanel have worked with various brands and key accounts to correctly identify where the opportunities lie on the shopper journey. The seminar will walk you through the ABCDs of your shopper journey: Attraction, Browsing, Consideration and Decision stage, to inspire you in making the most of the journey.

Seminar attendees will receive seminar PPT after the session.
Pre-register to secure your seats!





2.30pm

Thomas Greysson
Director, Retail Consulting Analytics & Sales Effectiveness
Nielsen

Collaborative Opportunities – Turning Shoppers into Buyers​
In today’s competitive retail channel, how can you convert shoppers into buyers effectively? Discover an end-to-end, modular collaboration framework for retailers and suppliers which aims to drive total category growth. Achieve a better understanding of your shoppers and learn about useful in-store solutions that utilize joint data assets and the latest industry tools and methodologies to optimize sales conversion.

Seminar attendees will receive seminar PPT after the session.
Pre-register to secure your seats!





4.30pm

Poh Han Jie
Senior Manager – Retail Manager
GfK

Understanding the Consumer’s Evolving Behaviour
Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.  GfK FutureBuy® provides one of the most robust perspectives in the shopper space with an in-depth look at 16 product categories in 20 diverse countries.  In this session we will be providing insights on the consumer’s channel of choice, how and who to connect with, the impact of mobile shopping and the potential of mobile payment.

Seminar attendees will receive seminar PPT after the session.
Pre-register to secure your seats!



Seminar Details:
Date: Dec.7th, Thursday
Time: Registration starts from 1PM
Venue: Sheraton Grand Jakarta Gandaria City Hotel
Add: Jl Sultan Iskandar Muda, Jakarta 12240, Indonesia
Cost: Free

Join us at the CBME South East Asia 2017 Industry Seminars!